An accessible website makes good business sense and will rank higher on Google
Why does your website need to be accessible? Aside from being morally and ethically the right thing to do, it makes good business sense for the following reasons:
- BC Provincial Legislation
In 2014, the Government of British Columbia announced its Accessibility 2024 plan. Included in the plan is the objective to make internet access in B.C. the most accessible in Canada. The BC Government has committed to ensuring its website and online content meet the international web standards, Web Content Accessibility Guidelines (WCAG 2.0 AA). The British Columbia Accessibility Act, Bill M 219 had its first reading in May
- Canadian Legislation
In June 21, 2019, The Accessible Canada Act, Bill C-81, became law. Website accessibility follows the requirements set by Web Content Accessibility Guidelines (WCAG 2.0 AA).
- US Legislation
Section 508 also requires that websites follow Web Content Accessibility Guidelines (WCAG 2.0 AA).
- Search Engine Optimization
Google is committed to making the world a better place for people with disabilities. They have made it clear: Websites that give users a better experience will be more visible in search results. An accessible site ranks higher on Google.
People with disabilities are potential customers and influencers. They are a large market and spend a lot of time and money online, as well as influence their friends and family.
Consider what being inaccessible does to your companies reputation. Not many companies want to be seen as insensitive or unethical.
Some companies will not work with you if your website is not accessible.
We can audit your site and recommend ways to meet the WCAG 2.0 AA requirements.
The good news is that making your website accessible is often inexpensive. We can provide you with an accessibility audit, followed by recommendations.